Brand Guidelines
Brand promise
"We make it easier"
The company delivers complete fibreglass solutions – from initial concept to completed installation.
Purpose
These brand guidelines ensure consistent and clear communication of the Glassfiber Produkter brand across all media.
Logo and symbol
Through consistent use, the logo becomes a strong symbol of the company's expertise, quality and technical fibreglass solutions.
The logo symbol draws inspiration from the distinctive lines and structures of fibreglass products. Its shape is based on the material's construction – built in layers for optimum strength and stability – and visually reflects what we deliver.
The geometric design highlights key properties of fibreglass: precision, flexibility and wear resistance. It also creates a technical, modern impression, balanced by a simple, clear shape that is easy to recognise.
The result is a logo that represents the material itself and reinforces our position as a professional, forward-looking company. It must always appear clear, precise and consistent across all media.
Using the logo
Contrast and logo usage on different backgrounds
The main rule is: use the full-colour positive logo on light backgrounds and the full-colour negative logo on dark backgrounds.
Use the negative or positive logo when placing it on photographs or light, saturated colour backgrounds where the contrast between the logo's yellow and the background is too low. The same applies to dark tones that provide insufficient contrast with the logo's yellow. Always use your judgement to ensure that the logo is clear and easy to read.
Clear space
To ensure that the logo is clear and easy to read, always place it in a prominent position with sufficient clear space around it. This clear space provides adequate separation from other visual elements.
As a general rule, the clear space around the Glassfiber Produkter logo must be at least equivalent to the space within the symbol itself.
The minimum clear space is defined as the height of the lettering in the wordmark, including line spacing.
Hide/show guides
Hide/show guides
Incorrect logo usage
The logo must always be used as a standalone element, regardless of the background. Examples of incorrect usage are shown below:
Typography
Glassfiber Produkter's primary typeface is Poppins. Use this typeface wherever possible to ensure a consistent, professional appearance.
Where Poppins is not available, such as in Outlook, PowerPoint or Word, use the secondary typeface Aptos. Aptos is included in the Office suite and ensures a consistent appearance in materials created with this software.
Primary typeface: Poppins
Poppins may be used in the following weights: Regular, Medium, SemiBold and Bold
Secondary typeface: Aptos
Aptos may be used in the following weights: Light, Regular, SemiBold and Bold
Colours
Glassfiber Produkter has selected two primary colours and one supporting colour that form the core of our visual identity. The colours have been carefully selected to reflect our values and create a clear, recognisable appearance.
The primary colour combinations provide flexibility in design while maintaining a consistent visual style. The different colour combinations and usage guidelines are described in these brand guidelines.
Our colour palette
HEX: #FCCE85
HEX: #FDDDAA
HEX: #FDF7E7
Yellow
CMYK: 0 33 91 0
RGB: 246 178 51
HEX: #F7B233
HEX: #FDF7E8
HEX: #ACABAA
HEX: #FDF7E8
Black
CMYK: 67 63 66 64
RGB: 48 46 42
HEX: #2F2E2B
HEX: #F3F2EC
HEX: #F7F7F4
HEX: #FDFCFC
Grey – supporting colour/background
CMYK: 7 6 10 0
RGB: 234 231 223
HEX: ##EBE9E1
Supporting graphics
Glassfiber Produkter's supporting graphics have been developed to strengthen the visual identity and reinforce the brand's technical character.
Based on the distinctive structure and construction of fibreglass, they consist of simple, technical shapes inspired by lines, layers and modular patterns. These elements reflect the material's properties and reinforce the company's core qualities: precision, strength and flexibility.
Downloads
Logo for digital use
Download logo files for digital media. The package includes SVG, webP, PNG and JPG formats.
Digital logo package (ZIP)Logo for print
Download logo files for print. The package includes PDF and EPS formats.
Print logo package (ZIP)Download supporting graphics
This package includes all supporting graphics for screen and print in SVG, webP, PNG and EPS formats.
Supporting graphics package (ZIP)Logo for Office 365
Link to the standard logo:
https://www.glassfiber.no/web/content/13491/glassfiber-produkter-glassfiber-logo.png
Download logo (PNG)
Link to the alternative logo:
https://www.glassfiber.no/web/content/13490/glassfiber-produkter-glassfiber-alternativ-logo.png
Download logo (PNG)
